With the impending Industrial Revolution 4.0, advertising has leaped the new digital platform. Digital advertising has become an essential part of companies’ marketing campaigns. There are many benefits that marketers could obtain after performing effective digital marketing. This report offers approaches that a company can use to optimize the results of its digital marketing campaign. The most appropriate example for a company’s digital marketing campaign can lead to cost savings, increased profits, and effective tracking of its efforts. Several techniques can be used for each channel to optimize performance. Here are some recommended digital marketing examples that can be used for the experiment:
Content Optimization 
The website should offer customers excellent content, unique information, and value that users can’t find elsewhere. The first essential online channel that a company has to promote its business and products is its website. A website helps showcase a company’s products and solutions, displays its history and value, and also serves as a means for customers to socialize and provide feedback to the company. A great website has attributes such as a navigable design, a focus, optimized images, a fast-loading page, and a transparent sitemap.
Pay-Per-Click
In the early days of Internet marketing, companies used banners and pop-up ads that could reach a large audience at a relatively low cost to capture customers’ attention and drive them to the company’s websites. However, as customers became more aware and knew how to use different tools and software to get rid of the ads, companies experienced huge losses in ROI and profits, which made this type of advertising much more expensive. Using PPC advertising has many advantages, such as low upfront costs, customers in a predetermined geographic area, instant feedback, and benefits of search engine behavior.
Online Sales Exclusion
Exclusive online sales could attract customers to the company’s eCommerce site. The company should offer online shoppers various benefits, such as exclusive offers, discounts, or products. Also, you can offer first-time visitors some coupons-discounts or discounts for original purchases that are online. This way, you could increase the number of audiences to your website significantly. Therefore, more and more people could recognize the existence of your business.
Email Marketing
Email marketing is an invaluable tool for businesses to reach their customers effectively, quickly, and economically. Businesses can use email advertising to contact their current or past customers, talk to them and encourage customers to come back and use their services. They can also send emails to promote their company’s products and services to potential customers. However, promotional emails can be considered spam/solicited emails and are often not noticed or marked as such by recipients. For instance, e-newsletter and e-promotions could present the advertisements of your business considerably. Therefore, you could provide the customer the choice of advice they want demonstrates the company’s respect for its customer base.
Social Media Marketing
The advent of social media has completely changed the region of advertising by putting customers at the center of communication, allowing a person to talk about their experiences and product testimonials or responses with hundreds or perhaps thousands of different people, many of whom don’t even know them. What makes this channel even more powerful is the fact that managers have a limited cap. Besides, the content of social media should provide a strong message. It grabs your audience’s attention, with information that provides concise advice. Therefore, when sharing news, posts, videos, or images, the company must incorporate a specific path of action that they want customers to choose.
